ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Select appropriate marketing activities

1.1 Access marketing plan and marketing strategy for specific international target market

1.2 Seek clarification as required, to interpret marketing plan and marketing strategy

1.3 Develop a potential range of marketing activities

1.4 Select activities based on cultural and social appropriateness, cost, viability and suitability, according to market research undertaken

1.5 Seek and obtain assistance as required, to select appropriate marketing activities

1.6 Document selected marketing activities with costs and rationale for selection and obtain approval for implementation

2. Implement international marketing activities

2.1 Prioritise marketing activities and obtain resources for their implementation

2.2 Brief others involved in marketing effort on their roles and responsibilities as members of a selfmanaged team to ensure success of marketing strategies

2.3 Implement promotional activities in accordance with marketing objectives and budgetary requirements

2.4 Assign responsibility for ongoing monitoring of marketing activities and evaluate business performance against objectives and targets

2.5 Ensure implementation of marketing activities meets legal, ethical and safety requirements, and cultural considerations

3. Monitor and review marketing performance

3.1 Monitor progress against performance, analyse performance gaps and take corrective action as required

3.2 Analyse overperformance against targets for trends, and set new targets

3.3 Encourage all staff involved in marketing activities to propose ways to improve marketing performance

3.4 Implement processes to gather customer reaction to all aspects of marketing mix to improve targeting and outcomes

3.5 Conduct ongoing research into customer and business requirements to identify opportunities for change and improvement, and their timing

3.6 Analyse changes in market phenomena for new business opportunities

Skill

Performance Criteria

Description

Reading

1.1, 1.4, 2.3-2.5, 3.1, 3.2, 3.5, 3.6

Interprets textual information obtained from a range of sources and determines how content may be applied to organisational requirements

Writing

1.2, 1.3, 1.6, 2.2

Communicates with others using clear and detailed language to request specific information and brief relevant personnel

Integrates information from a number of sources to develop material that supports purposes and format of documentation using suitable grammatical structure and clear, logical language

Oral Communication

1.2, 1.5, 2.2, 3.3

Participates in a variety of spoken exchanges using suitable words and non-verbal features

Uses active listening and questioning to confirm requirements and understanding

Numeracy

1.4, 1.6, 2.3, 2.4, 3.1, 3.2

Collates and interprets numeric information to analyse trend data, targets and resource requirements

Navigate the world of work

2.5

Takes personal responsibility for adherence to legal and regulatory responsibilities relevant in own work context

Recognises and follows explicit and implicit protocols and meets expectations associated with own role

Interact with others

1.2, 1.5, 2.2, 2.4, 3.3

Selects appropriate form, channel and mode of communication for a specific purpose relevant to own role

Seeks assistance and guidance from others as required

Get the work done

1.1, 1.3, 1.4, 2.1, 2.3, 2.4, 3.1, 3.4-3.6

Develops plans to manage tasks with an awareness of how they may contribute to longer-term operational and strategic goals

Takes responsibility for outcomes of routine decisions related directly to own role

Recognises and takes responsibility for addressing predictable and some less predictable problems in familiar work contexts

Evaluates outcomes of decisions to identify opportunities for improvement